News zu Brand Trust

The Brand Trust Report, India Study is an annual study based on a primary research conducted across Indian cities based on Trust Research Advisory’s proprietary 61-attribute Trust Matrix. The research studies trust attitudes and preferences of brand influencers and also lists the Most Trusted Brands in India based on the Brand Trust Index. The research report is available in hardcase.
The Brand Trust Report, India Study – 2013 was a result of a research conducted across 2505 influencers from 16 Indian cities generating 3 million datapoints. The Brand Trust Report – 2013 lists 1100 Most Trusted brands from 211 categories from among the 19000 unique brands generated in the study. Nokia was ranked as India’s Most Trusted Brand for the third consecutive year, followed by Samsung ranked 2nd and Sony ranked 3rd. BMW jumped twenty ranks from the previous year to be ranked India’s 4th Most Trusted brand and India’s Most Trusted car brand. Tata was ranked India’s 5th Most Trusted, losing 3 ranks from the previous year. Other brands among India’s 10 Most Trusted brands include Godrej, Reliance, Bajaj, Airtel and LG. Anna Hazare as India’s Most Trusted personality and Kiran Bedi as the Most Trusted Female personality. The other prominent Most Trusted Category leaders includes Maruti Suzuki in Automotive, Life Insurance Corporation in Insurance, State Bank of India among Banks, LG in Durables.




Studie: Reiche Deutsche greifen zu Plagiaten

Berlin – Deutschlands Reche greifen zu Plagiaten. Schon jeder Dritte aus dem oberen Einkommenszehntel würde sich Kopien von Luxusgütern kaufen, heißt es laut der Tageszeitung „Die Welt“ in der aktuellen Studie „New Luxury & Brands Reloaded“ der Managementberatung Brand:Trust aus Nürnberg. Stattliche 38 Prozent der Befragten können sich vorstellen, ein gut gemachtes Imitat von beispielsweise […]